For market researchers

Opinion-8 offers a range of solutions for market research agencies and departments. We can help at every stage of your market research project from the set-up of your survey to the analysis of your results.

Our advanced routing ensures that your respondents are only asked relevant questions, so reducing survey length and increasing completion rates.

Our pricing model is simple and there are no per user, per seat or per licensing costs. Contact us for more information.

Opinion-8 can facilitate your market research, whatever the project, whatever its scope.

Our powerful technology is ideally suited for:

  • Multi-country or multi-location surveys. Find out more...
    No special equipment is required. As long as your respondents have access to a phone, the Internet or e-mail we can reach them. We can arrange recordings in any language and our system has the capacity to run a survey of any size, 24 hours a day, seven days a week.
  • Employee Research. Find out more...
    Opinion-8’s surveys can help you monitor the contentment of your employees and identify ways to improve employee engagement, advocacy and commitment. Our IVR technology is ideally suited to survey employees in a wide number of locations, no matter how remote. Contact us to see how we can help you with your employee research.
  • Customer Research. Find out more...
    We have vast experience in surveying customers, both in the public and private sectors. The flexibility in surveying which Opinion-8 offers you, ensures that you maximise respondent engagement and the quality of the data you can receive with our technology ensures your market research project is accurate and relevant.

Choose from our wide range of surveys.

The Opinion-8 platform can deliver CATI (Computer Aided Telephone Interview) surveys and surveys via freephone numbers, mobile phones, email and the web. You can increase participation by delivering multi-mode surveys, and with Opinion-8, you have the flexibility to offer a single or a combination of survey formats to your respondents.

Telephone IVR surveys

Particularly successful in market research are the caller-accessed inbound IVR surveys whereby the respondents access directly the survey line once you have advised them of the freephone number. There are many ways in which you can advertise your freephone number to maximise respondent participation. Find out more...

  • IVR telephone surveys (email invitation).
    These surveys are very useful for surveying employees who may have access to email but not the Internet. The email will usually carry a freephone number of the survey for the participant to call. Additionally, the email can carry a reference number to identify or categorise the participant.
  • IVR telephone surveys (invitation by written/ printed or verbal communication).
    On this occasion, the participant is invited by letter or other piece of fulfilment to participate in your survey by way of a freephone telephone call. Other invitation methods could include a poster, advertising, word-of-mouth or a radio or television advertisement.
  • IVR telephone surveys (invitation by SMS message).
    Participants can be invited by text. Conveniently, in this method, the text message is stored and available on the device used to make the call to the survey line.

Web surveys

Opinion-8 offers a comprehensive range of web-based surveys which can provide a cost-effective solution to market researchers. Find out more...

  • Web-based surveys: open feedback link on websites.
    A link is made available on your company’s website or Intranet, enabling visitors to your site to participate in a survey.
  • Pop-up surveys on websites.
    Web surveys can be popped up in front of visitors to a company’s website or Intranet.
  • Web-based surveys (invitation via a link from an email).
    Emails carrying a link to your web survey can be sent to prospective participants.
  • Web-based surveys (invitation by written/ printed or verbal communication).
    It is possible to communicate the URL (link) of your survey to prospective participants by a number of other methods. You could consider a letter, a poster or a radio or television advertisement.

SMS surveys

Acknowledging the worldwide prevalence of mobile phones, Opinion-8 offers the latest SMS survey solutions. With our two-way SMS surveys, you can offer your respondents a quick and convenient way to give their feedback. Find out more...

You can initiate your SMS survey by sending an outbound message to the participant, soliciting a response. After a response is received, further questions can be sent by subsequent text messages to elicit further responses. Alternatively the survey can be participant-initiated. In this instance, the participant sends feedback in the form of an SMS message to a mobile shortcode for instance.

Opinion-8’s data processing solutions entirely meet the needs of your market research project.

We fully understand how important it is to have access to accurate, precise and timely information when running market research campaigns. The Opinion-8 platform is ideally suited for these purposes. Find out more...

  • Your survey is live 24 hours a day, seven days a week.
  • As soon as the survey is completed, the results are available.
  • Real-time results can be seen by logging onto a secure website using a unique user name and PIN code.
  • Raw data can be downloaded in an Excel spreadsheet.
  • Data can be exported into your client’s or agency’s reporting systems, such as Triple-S.
  • Raw data is available at a per-response level.
  • Alternatively, a number of standard reports, dashboards and graphing solutions are available.

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