Technology insight

The Opinion-8 system uses the latest purpose-built hardware, providing the reliability and scalability needed for high demand telephony applications. High performance, stability and security are ensured through use of Open Source technology. The Opinion-8 website runs on Linux servers using the Apache web server, a combination of technology which hosts the majority of the world’s web sites.

By using the latest stable technology, Opinion-8 is able to integrate with practically all current and legacy telephone infrastructures. Using Open Source technology enables Opinion-8 to support comfortably future telephony environments as well.

The Opinion-8 telephony system was designed as a carrier grade solution. As such Opinion-8 is now operated as a service on the PSTN (Public Switched Telephone Network) as well as being deployed locally at customer sites. The Opinion-8 hosted platform has inter-connect agreements with third party carriers and is hosted securely in multiple data centres in Maidenhead and Bristol.

This flexibility and reliability enable Opinion-8 to provide high volume international surveying across multiple contact channels (e.g. telephone, web and email). The carrier grade solution provided by Opinion-8 and the inter-connect agreements with third party carriers enable Opinion-8 to be an integrated part of customers call handling.

As well as providing full UK telecommunications services, Opinion-8 can provide international calling, international numbering and call routing. Opinion-8 surveys and management interface are intrinsically multi-lingual, therefore customers can deploy surveys (whether telephone, web or email based) to customers in any location in the world and allow them to participate in a language of their choosing.

Opinion-8 IVR survey requirements

Opinion-8 is operated as a SaaS platform. No specific infrastructure, software or technology is required to use Opinion-8, just standard IT equipment commonly found in every organisation’s offices. A PC with Internet access is all that is needed for accessing Opinion-8′s management information portal. All reporting tools are browser-based and work in any recent browser. To listen to audio comments, a PC with sound card and speakers is required. The soundcard should support eight KHz Wav files.

Contact centre IVR survey technology

To enable call centre customers to participate in the survey, agents must have telephones that can transfer calls to an outside line. If contact centre data is to be attached to the survey, the agent’s PC needs to have Internet access.

Technical architecture of Opinion-8 IVR

Opinion-8 is a distributed system with different components of the system running on different computers which may be in different locations. An Opinion-8 telephone survey is handled as follows:

  • The call arrives on the Opinion-8 voice server.
  • The voice server makes a request to the controlling web server to run a survey, saying it has a call from a given telephone number.
  • The Opinion-8 web server sends the appropriate survey to the voice server.
  • The voice processing equipment in the voice server runs the survey.
  • At the end of the call the voice equipment sends the survey results and any verbatim comments back to the web server.
  • Calls to Opinion-8 can be transferred via the agent, automatically, or you can use call-back.

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